Do you ever wonder how your favorite store just seems to KNOW you? What you like, and what you’re willing to buy? That’s because they do.
C. Dihiig in the article, ” How Companies Learn Your Secrets” , explains that companies like Target, are doing what they can to learn about their consumers and cater to their wants and needs. “For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy.” They then use statisticians to analyze this data, and with other data they collect like your work history, and demographics, are able to send you ads that will interest you and get you to keep coming back in to their business.
The thought to me, at first seemed absolutely bizarre. And almost scary. I didn’t like the idea of strangers knowing personal information about me , and then trying to get me to buy what they think I need. But the more I thought about it, I started to like the idea. These companies are taking their consumers into consideration and doing what they can to cater to us. Whether it is to benefit them or not, they are taking the extra measures to make our shopping experiences the best and most fulfilling they can be. I like the idea of getting all of my shopping done in one place, and knowing I can go there and get things I really like.
I post personal information, like where I live, and go to school on social networking sites, so it’s not that different for companies to have it. It doesn’t seem like they are being invasive, they are merely collecting data.