I’ve got a feeling… somebody’s watching me….

English: Logo of Target, US-based retail chain

English: Logo of Target, US-based retail chain (Photo credit: Wikipedia)

Do you ever wonder how your favorite store just seems to KNOW you? What you like, and what you’re willing to buy? That’s because they do.

C. Dihiig in the article, ” How Companies Learn Your Secrets” ,  explains that companies like Target, are doing what they can to learn about their consumers and cater to their wants and needs.  “For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever possible, Target assigns each shopper a unique code — known internally as the Guest ID number — that keeps tabs on everything they buy.” They then use statisticians to analyze this data, and with other data they collect like your work history, and demographics, are able to send you ads that will interest you and get you to keep coming back in to their business.

The thought to me, at first seemed absolutely bizarre. And almost scary. I didn’t like the idea of strangers knowing personal information about me , and then trying to get me to buy what they think I need. But the more I thought about it, I started to like the idea. These companies are taking their consumers into consideration and doing what they can  to cater to us.  Whether it is to benefit them or not, they are taking the extra measures to make our shopping experiences the best and most fulfilling they can be. I like the idea of getting all of my shopping done in one place, and knowing I can go there and get things I really like.

I post personal information, like where I live, and go to school on social networking sites, so it’s not that different for companies to have it. It doesn’t seem like they are being invasive, they are merely collecting data.


2 responses »

  1. I had almost the same thought process when I learned that stores “catered” to customers needs. It still kind of freaks me out that a perfectly good stranger knows so much information about me and my life, but it is convenient in the busy world we live in. I love the fact that stores like target make is so that I only have to shop there. It benefits my crazy days by making them less crazy, and it benefits their business too.

  2. I agree with the idea that in a way stores like these are trying to cater to us and help us when shopping in their stores by taking down our personal information and logging our purchases but I think when it comes down to it I find it more creepy than helpful. I would rather companies not have that kind of personal information about me, even if they feel it would help my shopping experience. They just want to build their revenue by pushing certain items on shoppers and to me that is kind of creepy. I also really did not like the fact that they can purchase your different types of personal information! It made me angry that people were making money off of information that we did not allow them to have in the first place. It makes me feel violated and unsafe that these companies can just access all types of my personal information whenever they’d like. I wish companies such as these would just mind their own business and let their shoppers shop with out having to feel like someone is constantly watching them.

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