While reading the article How Companies Learn Your Secrets by Charles Duhigg I started to question the majority of my shopping experiences, and what was more frightening was that I started to question to methods that my part time job uses on shoppers and on me directly. Apparently companies such as Target and Shoprite have ways of tracking our purchases and basically ways of studying our lives to make us more “comfortable” in purchasing all different types of products from this.
I work at Shoprite and until reading this article I didn’t realize how true this all is. At Shoprite we have coupon machines that track your price plus card and print out coupons that we “recommend” for you. I’ve also noticed that customers that shop there regularly are more apt to buy toys from us or health and beauty aids even though it is more expensive.
I am fascinated by the fact that company’s actually put that much thought into their marketing and I’m not sure whether I should be impressed by this money making strategy or creeped out. Honestly I think I’m a mixer of the two, but mainly creeped out.